Target Audience

For our film, our genre, musicals, will be a large factor in our target audience. Since our film is based around teens, the age range will be teens (from 12-13 years old) to young adults in college or recently graduated from college (23-24 years old). We are not only targetting them, but by adding the musical element to it, we will appeal to fans of Broadway, musicians or people passionate about music, or just musical super fans, which will be targetting an older audience, according to statistics.

In the demographic of the Broadway audience of 2008-2009 (linked here), it showed that the average age of the Broadway goer is 42.2 years. Although our film is not Broadway, the fact that our film is a musical will appeal to an older audience as well. In the demographics, it also shows that 66% of the audience was female, and since our main character is female, we will be targetting a predominantly female audience.

By making our main character part of the LGBTQ+ community and making her support of PRIDE dominant in the film, we will be attracting a large number of people who are fighting for equal representation in films for the LGBTQ+ community. The LGBTQ+ community has been known to support LGBTQ+ films, like Call Me By Your Name (2017). While it was a small film, with a $3.5 million budget, it made a box office profit of $41.6 million. Therefore, including lots of representation in our film will attract a wider audience.

Works Cited

“Call Me by Your Name (2017) - Financial Information.” The Numbers, https://www.the-numbers.com/movie/Call-Me-by-Your-Name#tab=more. Accessed 7 Mar. 2020.

“Queer Representation in Film and Television | MediaSmarts.” MediaSmarts, 7 Mar. 2012, https://mediasmarts.ca/digital-media-literacy/media-issues/diversity-media/queer-representation/queer-representation-film-television.

“The Demographics of the Broadway Audience - SeatUp, LLC.” SeatUp, LLC, 28 June 2019, https://seatup.com/blog/demographics-of-broadway-audiences/.